Google AdWords Tips

Before advertising with Google, it is important that you know the basics of Google AdWords. Google is one of the most powerful websites on the Internet and Google AdWords has brought in an astonishing $16 billion for Google in 2007 alone. But despite that, not all advertisers profit from Google AdWords.

In order to make sure that you profits from your endeavour, you need to know what to do. You really don't have to bid on the top keywords. The keywords that you bid on must be relevant to your website, but they may not necessarily be the most expensive. Read on for more Google AdWords tips.

Always Include Keywords

It's a no brainer; always include your keywords on your Google AdWords ads. On the average, a person will glance away from the actual search results in just a couple of seconds. If they don’t see the keyword they're searching for in the ads, they will go away. You must make sure that the keyword is in the ad and that the ad makes sense to your prospects. It can be difficult to create compelling ads on such a short space. Make sure that you include your keywords because if you don't, you're simply wasting money, time and effort.

Tips on Bidding Strategy: High To Low

Here's a trivia: Google ranks your ads through two categories, your bidding price and the number of clicks or Click-Through-Rate (CTR). The CTR is the number of clicks your ad gets when it was shown. As a newbie, your ads initially get a low quality score, putting you on a disadvantage compare to older and more experience advertisers. One way is to bid higher to get your ad shown. By bidding higher, you get more exposure and higher CTR. Once you get an established amount of CTR, then you can lower your bid price. Ultimately, the goal is then to keep your ad on the first page with the lowest bid price possible.

Tips on Bidding Strategy: Low To High

Another common bidding strategy is the reverse of the above strategy. This is very useful for keywords that aren't so competitive or popular. If your budget is limited, you can also use this method. You start off by placing a low bid price and then slowly increasing that price until you reach the first page. Again, you must try to land your ads on the first page with the lowest bid possible.

Try Negative Keywords

Negative keywords help prevent your ads from appearing in search results that are unrelated, else your ads can appear to audiences who are not your target. As an online advertiser, you have a specific target audience and you want your ads to appear in front of them. Sometimes, by not using the negative keywords, your ad can appear in an unrelated search term and in front of the wrong audiences. Let say you are promoting dog collar and a keyword you used is "collar". When a searcher type in the word "collar" into the search engine, he may not be looking for dog collar. It's possible he's just looking for collar for his cat. So, you use "cat" as an negative keyword to prevent your ad from appearing. It's better to use the negative keyword especially you want to reduce unwanted ad exposure. This will increase your CTRs and give your website more relevant visitors.

Test Your Ads

Testing ads is very important,but you don't have to do much because Google AdWords can test your ads for you. You simply place two different ads in each Ad group. Google displays both of these for you and record your CTR. After running your ads for some time, based on the CTR results of each ad, you can choose which ad to use. As you continue to test different ads, eventually, you will find the best performing ad.

Google is one of the best places to place your ad because it is the biggest search engine on the face of the planet. To make your ads stand out and generate profit, a little information and understanding about how Google AdWords is crucial. These tips may just be a few among the strategies that you have to master, but these tips can help you start.